Skin and cosmetic clinics. Websites, bookings, missed calls.
Booked while you were with a client.
The website they book from at nine at night, the reminder that ends no shows, and the text that answers every call you cannot take. Fixed prices, live in fourteen business days, yours outright.
Tap it. It works. A sample site for a clinic that does not exist. Nothing is sent, nothing is charged.
Good skin starts with a consult.
Thirty minutes with Renee before anything else, because that is how it should work. Tuesday to Saturday, late on Thursdays.
- New client consults
- LED and light therapy
- Peels and facials
- Skin needling
Pick a time
New client consult, 30 minutes, A$50. Melbourne time.
Booked
A text confirmation is on its way, and the reminder lands the evening before. The A$50 consult fee is taken at the visit. Renee sees it in her book before you put the phone down.
Website builds
A site built around one job: the booked consult.
Shaped around a person on her phone at nine at night, deciding between you and the next tab. Live in fourteen business days, and changing an opening hour never needs a developer.
- 1
Call, above the fold
The number is the first thing on the screen and it stays there while they scroll. On a phone it dials, and a missed call gets the rescue text below.
- 2
Book, on every page
The consult is a button, not a phone that rings out mid treatment. It books at nine at night, when your competitors are closed and she is finally on the couch deciding.
- 3
Written to the rules
No brand names, no treatment menu, no promised results. The regulator reads clinic websites, and everything AXIS writes books consultations and states consult fees only, the way the guidance says to.
- 4
Yours outright
Hosted on your own account. Change an opening hour or a fee yourself, and the code is yours to keep.
Armadale, Tuesday to Saturday
Good skin starts with a consult.
Thirty minutes with a registered nurse before anything else. Your skin, your questions, a written plan, and nothing sold to you in the chair.
- New client consults
- LED and light
- Peels and facials
- Skin needling
Missed calls
The call you missed just booked itself.
You are with a client, so the phone rings out. On an ordinary Tuesday that caller books whoever picks up next. Here she gets a text in ten seconds, and the text does the work while your hands stay where they should be.
Renee was mid treatment. There is no front desk. This is the exact moment a new client is usually lost.
Call missed. Renee is with a client until 3:00. The rescue text goes out on its own, ten seconds later.
- Willow Lane Skin, sent by the automation
Hi, it is Willow Lane Skin. Sorry we missed your call, Renee is with a client. Reply here and we will sort it by text, or book a consult straight in: the next times are Thu 2:30 pm and Fri 11:00 am.
- The caller
Oh good, thanks. How much is anti wrinkle? And is there parking?
- Willow Lane Skin, sent by the automation
Renee sees you first, always, so nothing gets quoted by text. The consult is 30 minutes, A$50, and she will talk through exactly what you are after. Parking is free on Loom Lane. Thu 2:30 or Fri 11:00?
- The caller
Thu 2:30 then. It is Chloe.
- Willow Lane Skin, sent by the automation
Booked. Thursday 2:30 pm with Renee at Willow Lane Skin, 4 Loom Lane, Armadale. The reminder will land the evening before. Reply C to change it.
To Renee, seen after the treatment: missed call rescued. Chloe, new client consult, Thursday 2:30. Nothing to ring back.
Every reply follows the clinic's own approved wording: no treatment names, no treatment prices, no medical advice, ever. Anything clinical stops the thread and rings Renee instead. The people and numbers here are fictional.
Booking systems
She picks a time. It lands in your book.
Confirmation and reminder go out on their own, and it lives inside the calendar you already run, never beside it. Pick a day below and watch what the clinic sees.
Book a consultation
Willow Lane Skin. The next ten working days, Melbourne time.
The day
The time
A sample. Nothing is sent, nothing is stored, nothing is charged.
Booked
The confirmation text has gone. The reminder is set. The consult is in the clinic book, and nobody had to put a client down to answer a phone.
Workflow automations
Eight jobs that run themselves between clients.
Approved wording only, a way to say stop on every message, a do not contact list you control, and an off switch you can reach. You see all of it in one daily digest.
The missed call text
A ring you cannot take becomes a text in ten seconds. Most people book from the text and never ring the next clinic.
Hi, it is Willow Lane Skin, sorry we missed you. Reply here, or the next consults are Thu 2:30 and Fri 11:00.
The no show ender
A reminder the evening before with a reschedule link inside it. The empty chair stops being a surprise.
See you 2:30 pm tomorrow with Renee. Need to move it? The link is here, no phone call needed.
The review cycle
Results get reviewed on a cycle. When a client falls due, the invitation goes out by itself, with her usual time offered first.
Hi Chloe, you are due for your review with Renee. Your usual Thursday 2:30 is open next week.
The cancellation fill
A 9:00 am cancellation texts the waitlist at 9:01. The hour is resold before the kettle has boiled.
A 2:30 pm today just opened up with Renee. First to reply takes it.
Aftercare, on time
The aftercare sheet you wrote, sent hours after the visit it belongs to. Nobody has to remember on a busy day.
Thanks for coming in, Chloe. Your aftercare sheet from Renee is here.
The quiet consult
She came in, said she would think about it, went quiet. One follow up, once, with a way to say stop.
Hi Chloe, Renee here from Willow Lane. No rush at all, happy to answer anything from Tuesday. Reply STOP and that is that.
The Google review ask
After a visit, one text with the link. The clients who love you become the marketing you already paid for.
Thanks for having us look after you. A Google review helps a small clinic more than you would think. The link is here.
The daily digest
One message at 6:00 pm. Everything sent, everything booked, and the one person worth ringing back yourself.
Today: 3 missed calls rescued, 2 consults booked, 1 review due next week. Worth a call back: Mia, twice about Thursday.
If a first visit is worth A$280 to the clinic and five calls a week ring out while you work, that is A$1,400 a week deciding whether to try whoever answers next. The arithmetic is yours to run on your own numbers; the rescue text is ours to build.
Process
Twenty minutes to start, fourteen days to live.
Four steps, each one priced before you take it, and none of them monthly until you have seen the work.
Twenty minutes
A call that finds the one leak which, fixed, pays for everything else. Usually it is the phone.
FreeThe assessment
A 45 minute discovery, a written plan, a 30 minute walkthrough. Five hours a week found, or the fee back.
A$990The build
The site, the booking inside it, the missed call rescue behind it. Half on order, half at go live.
A$3,450, fourteen business daysThe run
Retrained from real conversations, one improvement build a month, and a one page report by the fifth with the number on it: calls rescued, consults booked, hours returned.
A$690 a month
Proof
The assistant that answers customer questions inside Super Cheap Fabrics, a Melbourne fabric retailer, was built by the founder of AXIS, who owns and runs the store.
Stated up front because you can check it in one search. It makes Super Cheap Fabrics a working reference rather than an independent one. There is no client logo wall on this page and no testimonial, because AXIS has not earned one yet. The first will be a Melbourne clinic, named with permission.
- Its revenue, a year
- A$3m
- Products live on its store
- 4,779
The price
Start with the assessment.
Fixed prices, quoted as the final figure. Nothing monthly until you have seen the work.
-
A$990fixed
The assessment
- A 45 minute discovery, on the phone or in the clinic.
- A written report with ranked recommendations and an explicit list of things not to bother with.
- A 30 minute walkthrough, and the document goes out after it rather than before.
Five or more hours a week identified, or the full A$990 back. Credited in full against a build booked within sixty days.
Book 20 minutes -
A$3,450fixed
The build
The site, the booking system inside it and the missed call rescue behind it. Half on order, half at go live. Live in fourteen business days from the cleared deposit and your inputs.
-
A$690a month
The run
Retrained from real conversations, one improvement build a month, a one page report by the fifth, model costs included. Three month minimum, and on exit you keep everything, exported.
Questions
Straight answers.
Do I own the website?
Yes, outright. It is hosted on an account in your name and the code is handed over. The site and the booking keep working if you never speak to AXIS again. The automation runs on model credit, and on exit it is exported and moved onto your own account.
I already have a website. Do I need a new one?
Maybe not. The assessment says which. If the site you have can carry a booking button and a call button where they belong, the build keeps it and puts the fourteen days into the booking and the missed call rescue instead. The price is the same A$3,450, and so is what you get at the end: a clinic that books while you work.
Is this compliant?
It is built for the rules, not around them. The regulator treats even the everyday words for injectables as advertising and tells clinics to advertise the types of consultations available instead, so everything AXIS writes books consultations, states consult fees only, names no brands and promises no results. Every text carries a way to say stop. The sample above answers a price question the same way your front desk legally must, and that is the point of it.
What happens when a message needs a human?
It stops. Anything clinical, anything about a treatment, anything that reads like a concern goes straight to your phone with the whole thread attached, and the client is told a person will call. The automation books, reminds and rescues calls. It never advises, and that line is built in, not promised.
What does the booking run on?
The calendar you already use. If the booking tool you run cannot be connected, the assessment says so in writing before you pay for a build, not after.
Who am I dealing with?
Idan, one person in Melbourne, who builds it himself and runs a business of his own on the same systems. No account manager between you and the person who builds it, and no ticket queue.
Start here
Tell us what eats your week.
Pick a time if you like. AXIS will say straight whether a better site, a booking system or the missed call rescue takes it off your plate, and prove it with the assessment before you commit to anything monthly.
- Write directly
- idan@supercheapfabrics.com.au
- Where
- Melbourne, Australia
- Reply
- Within one business day, from Idan, who builds it