Judged on sales, not clicks.
Your sales system or booking calendar is the scoreboard. A target cost per sale is agreed in the scope and reported against every month.
Performance marketing · Melbourne
Google, Meta and TikTok campaigns judged on sales, not clicks. Fixed fees, accounts in your name, and one page every month that shows exactly what your money did.
From the store's own sales records, never the platform's dashboard.
Six things said here, and written into the agreement you sign before anything runs.
Your sales system or booking calendar is the scoreboard. A target cost per sale is agreed in the scope and reported against every month.
Your card pays the platform. If we part ways you keep the account, its history, its audiences and its pixel.
The fee does not grow when your budget does. A number agreed before anything runs, GST inside.
Stop at the end of any month, no exit fee. We ask for a clear ninety day run before you judge the result.
Delivery is capped, so your account is never one of thirty. The person on the first call stays your person.
What was spent, what it sold, what each sale cost and what changes next. Readable in a minute, backed by live numbers you can open any day.
See what yours would sayWhat AXIS sells
Advertising, content and websites, each priced on its own and all judged by the same number: what they return.

A designer hired for you
One designer hired for your account, briefed on your business once, cutting your own footage into the reels, stories and ads that feed the campaigns.

Google, Meta, TikTok and search
Campaigns run to a target cost per sale you agree to in writing, and reported from your sales system rather than the platform's dashboard.

Landing pages and custom builds
A landing page built to take the sale from the ad, or a custom build when you need more than one page. No monthly licence, hosting in your name.
Our own numbers
AXIS runs the advertising for a Melbourne online retailer we own, about A$1.7 million a year in sales. This is its monthly page, taken from the store's own sales records rather than from Google or Meta.
For 23 August to 21 September 2026 the ad platforms reported A$163,347 of sales between them, which is more than the store took in total. That gap is why AXIS reports from your sales system and never from the platform's dashboard.
The process
Four steps, each with a date on it. Nothing runs until the scope is signed and the tracking is proven.
Twenty minutes on the phone. You say what you sell, what a customer is worth to you and what you can spend. You leave with a price and a straight answer on whether ads can pay for a business like yours.
One written scope: the channels, the target cost per sale, the fixed fee and the start date. Nothing runs until you have signed it, and nothing outside it is billed without asking first.
Tracking, the landing page and the first ads are built before a dollar is spent. You see each piece as it is made, and a site goes live inside fourteen business days of the deposit.
One page every month: what was spent, what it sold, what each sale cost and what changes next. The account is in your name, so the live numbers are yours any day of the week.
What it costs
The typed price is the price. Never a percentage of your ad spend, never a monthly licence on your own website.
A designer hired for you
Three ads and one combined cut, two formats, two rounds of changes, five working days from your footage. Monthly management is quoted on the call.
Google, Meta, TikTok and search
One fee for the channels set in your scope. Your ad spend is separate and goes from your card straight to the platform.
Landing pages and custom builds
A premium landing page is A$1,750. A custom build is A$4,450, half on order and half at go live, for when you need more than one page.
Prices include GST. Advertising spend is paid by you to Google, Meta or TikTok and is never inside these fees.
Twelve questions
The questions owners ask before they hire an agency, answered straight.
No. Every retainer runs month to month, so you can stop at the end of any month and you leave with everything, exported. What we do ask is a clear ninety day run before you judge the result. Thirty days is rarely enough for advertising to settle, and the numbers usually pick up between day sixty and day ninety, which is why the monthly page shows you the movement all the way through.
Because the number comes from your sales system or your booking calendar, not from the ad platform. Every month you get one page: what was spent, what it sold, what each sale cost and what changes next. The account is in your name, so the live figures are yours any day of the week.
Google can bring the first enquiries within the first week or two, because the demand already exists and the ads only have to catch it. Meta and TikTok build over the first month while the creative is tested. Judging cost per sale properly takes about ninety days, which is why we ask for that clear run even though the retainer itself is month to month.
A fixed monthly fee of A$1,990, GST inside, and it does not move when your budget does. Search engine optimisation can be bundled into the same fee. The ad spend itself goes from your card to Google, Meta or TikTok and never through AXIS.
It depends on what a customer is worth to you and how many more you can take. On the call we work backwards from those two numbers to a monthly spend and a target cost per sale. If the arithmetic says advertising will not pay for a business like yours, we say so on the call instead of taking the fee.
The campaigns managed on every channel in your scope, search engine optimisation when it is bundled in, new ads tested against the ones already running, the landing page and the tracking watched and fixed, and the one page report. Content and websites are separate lines with their own prices, so the fee never hides a bill for creative you did not ask for.
AXIS runs the advertising for a Melbourne online retailer we own, about A$1.7 million a year in sales, and the figures on this page are its own. The sites and content we build are for trades, clinics and local services. If your category is one we have not run, we say so on the call and explain what carries across.
The person you speak to on the first call runs the strategy and the media buying from Melbourne, and is the person you keep speaking to. Editing and design run through our production team overseas, briefed on your business once and kept on it. Delivery is capped at three clients at a time, so your account is never one of thirty.
Nobody honest guarantees advertising results, and you should walk away from anyone who does. What you get instead is the number in plain sight every month and a fixed order of repair: the offer first, then the creative, then the page. If the cost per sale is still wrong after ninety days, we say so, recommend you stop, and you leave with the account, the data and every file.
Yes, all of it, in writing. The ad account is opened in your name, your card pays the platform, and AXIS works inside it as a manager. The pixel, the audiences, the raw footage, the finished cuts, the website and its hosting are yours from the day they exist.
Not always. We check the page your ads would land on before a dollar is spent. If it is going to cost you sales we say exactly what to change and price it. A landing page is A$990 and a premium landing page A$1,750, each live in fourteen business days and yours outright, with no monthly licence.
Yes to both. Every price on this page is the final price with GST inside it, and each of the three services is priced on its own. Search engine optimisation is the one thing that folds into the performance marketing fee. The rest work best together because the ad, the content and the page are built to the same offer, but nothing else is bundled.
One call
Twenty minutes, no slides and no proposal. You leave with a price, and a straight answer on whether advertising can pay for a business like yours.
Call or text
Melbourne, Victoria. Or send the form and the team replies by phone or email, the same business day.