Offer and aim
Who exactly buys, and what makes them put a hand up.
- ICP and offer agreed in writing
- Landing page that speaks to one buyer
- First campaigns live, tracking proven
Industry · B2B
Enquiries your sales teamdoesn’t delete.
“MQLs” are a marketing invention. We’re judged on qualified enquiries and the dollar value of pipeline they create — reported in the same numbers your sales team already argues about.
Sound familiar?
Why founders stop
trusting marketing.
Every B2B founder we talk to has at least two of these scars.
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A hundred “leads” — and not one buyer.Ebook downloads and webinar sign-ups aren’t demand. Your sales team knew it in week one; the agency’s report never caught up.
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A 12-month lock-in, signed before the first result.Long contracts protect agencies from their own results. Ours is month to month — the pressure to perform sits where it belongs.
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“Thought leadership,” invoiced monthly. Pipeline, flat.Posting into the LinkedIn void is not a strategy. Everything we run points at one number: pipeline dollars created.
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Marketing counts leads. Sales counts revenue. Nobody agrees.Two dashboards, two truths, one argument. We report from the pipeline your sales team works in, so there’s one scoreboard.
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One pipeline. Both teams read it. That’s the fix.Bring your average deal size and close rate to the call. We’ll work out what an enquiry is worth — and whether ads can buy one for less.Book the 20 minute call
The scoreboard
Enquiries → qualified → proposal → won.
Every enquiry lands in the pipeline with a dollar value and moves — or doesn’t. The monthly report reads straight off it: 14 enquiries, 6 qualified, 3 proposals, 1 won. No vanity layer in between.
- Dollar value on every stage, not lead counts
- Disqualified enquiries counted against us
- The same numbers your sales team uses
The first call
We work backwards from your deal size.
Average deal, close rate, margin — that’s all we need to price an enquiry. If a qualified enquiry is worth A$900 to you and ads can buy one for A$250, that’s a business case. If they can’t, you hear it on the call.
- What an enquiry is actually worth, on paper
- A target cost per qualified enquiry, in writing
- “Ads won’t pay for this” is a free answer
The first ninety days
What happens,
and when.
B2B cycles are long. Anyone promising closed deals by day 30 is lying to you — here’s what’s real.
Enquiries flowing
Volume first, then the qualification screws tighten.
- Qualified rate reviewed with your sales team
- Messaging tuned to who actually converts
- Cost per qualified enquiry trending down
Pipeline you can point to
Deals may still be cooking — the pipeline shows it.
- Pipeline dollars created, by stage
- Cost per qualified enquiry vs the target
- Stay or leave — month to month
Save yourself a call
Who this works for —
and who we turn away.
B2B only pays when the unit maths works. We check yours before either of us spends anything.
A good fit
We’ll likely say yes
Most of these true? The maths usually clears.
- Deal size A$5,000+ or strong lifetime value
- A sales process that answers enquiries within a day
- You can name who buys and why
- You’ll judge us on pipeline, not lead counts
A bad fit
We’ll say no on the call
We’d rather lose the fee than waste your quarter.
- No one to work the enquiries we generate
- A deal size that can’t carry acquisition cost
- “Everyone is our customer”
- You need closed revenue inside 30 days
What it costs
Fixed price,
GST inside.
Never a percentage of your ad spend. The typed price is the price.
Google, Meta, TikTok and search
Performance marketing
A$1,990a month, fixed
- Account opened in your name
- Target cost per sale agreed in writing
- One page report every month
- Month to month, no lock in
Less than a fraction of one deal.
A$1,990 a month fixed. On a A$20,000 average deal, the year’s fee pays for itself with the second won deal — and every enquiry after that is margin.
- Fixed fee, GST inside, month to month
- Ad spend from your card straight to the platforms
- Pipeline reporting your sales team will accept
Before you decide
Asked on the
first call.
The questions owners ask before they hire an agency, answered straight.
By stage movement, in dollars. You see enquiries created, qualified and sitting in proposal each month — so the pipeline is visibly filling long before deals close. Judging ads on closed-won in month two is how agencies get fired unfairly, and how bad ones hide.
Whichever your buyer uses when they have the problem. High-intent search usually comes first because it catches demand that already exists; LinkedIn earns its budget when the maths proves the search channel out. The scope names the channels before anything spends.
Sometimes no — and we’ll show you the search volume on the call and say so. Small niches often work better with fewer, bigger bets: one strong offer, one page, retargeting the trickle that exists.
No. Month to month, leave with the account, the data and every asset. We ask for ninety days before you judge it — in B2B that’s one honest cycle, not a contract trick.
Call or text
Speak to the team
0434 159 894Melbourne, Victoria. Or send the form and the team replies by phone or email, the same business day.
- A target cost per sale, in writing
- A fixed fee, never a cut of your spend
- Month to month, no lock in