Proven, then live
The unglamorous work that decides everything later.
- Tracking proven against your sales system
- Account opened in your name
- First campaigns live by week two
Service · Performance marketing
Ads judged by yourbank, not a dashboard.
Google, Meta and TikTok, run to a target cost per sale you agree in writing before a dollar moves. Last month the platforms claimed A$163,347 of credit for A$154,458 of real sales — so we report from your sales system, never theirs. Send the form, get a price the same day.
Get your free growth plan
Sound familiar?
You’ve probably hired
an agency before.
Four stories we hear on almost every first call. If one of them is yours, you’re exactly who this page is for.
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The report says 8× ROAS. The bank disagrees.Every platform grades its own homework and claims credit for the same sale. Last month they claimed A$163,347 against A$154,458 that actually landed in the till.
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The fee grows every time your budget does.A percentage of spend pays the agency to spend more, not to sell more. Ours is A$1,990 a month whether you spend two thousand or twenty.
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You ask what changed and get a 14-page PDF.Impressions, reach, engagement — everything except spent, sold and cost per sale. Our report is one page, and those are the first three lines.
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The ad account lives in the agency’s name.Leave, and you lose the history, the audiences and the pixel you paid to train. Your account is opened in your name on day one — in writing.
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If you nodded at any of these, the first call will feel different.Twenty minutes, no deck. You leave with a target cost per sale and a fixed price in writing — or a straight “ads won’t pay for this.”Book the 20 minute call
Proof, not promises
Our own store,
last month.
AXIS runs the advertising for a Melbourne online store it owns. These are its numbers for 23 August to 21 September — from the orders screen, not the ad platform.
SPENTA$16,893Google and Meta together
SALESA$154,4581,507 orders, every source
PER ORDERA$11.21Spend divided by every order
SHARE OF SALES10.9%Eleven cents in every dollar sold
The monthly report
One page. These numbers. Every month.
Spent, sold, cost per order, share of sales — pulled from your sales system, not the ad platform. When a month is bad the page says so, and says what changes next. No 14-page PDF has ever survived our office.
- Spent and sold are lines one and two
- Every order counted once, from your system
- Next month’s tests named, in plain words
Testing, every month
Your ads fight for the budget. Losers get retired.
Every month, new hooks go up against the ads already running. A hook landing sales at A$9.80 keeps its job and takes more budget. One costing A$31.40 is retired the same week. Nothing runs on seniority.
- New angles tested against the champions
- Budget follows the winning cost per sale
- Beaten ads retired, not left spending
Before anything runs
Nothing moves until you’ve signed this.
One page: the channels, the target cost per sale, the fixed fee, month to month, and the start date. If it isn’t on the scope, it isn’t billed. You sign it — or you don’t, and that’s fine too.
- Target cost per sale, typed and signed
- Fee fixed at A$1,990 a month, GST inside
- Month to month — the exit is on the same page
The first ninety days
What happens,
and when.
No agency honestly promises week-one miracles. Here is the real shape of it, so you can hold us to it.
Testing finds the winners
The spend starts concentrating where the sales are.
- New hooks tested weekly
- Losing ads retired, not babysat
- Cost per sale trending at the target
Judged against the target
The month where you decide — with the number in front of you.
- Cost per sale versus the written target
- Keep, scale or kill — decided by numbers
- Stay or leave, month to month
Save yourself a call
Who this works for —
and who we turn away.
We take on three new accounts a month, so we qualify hard. It saves both of us a quarter.
A good fit
We’ll likely say yes
If most of these sound like you, the maths usually works.
- You sell something with real margin in it
- You can handle more orders, jobs or clients
- You’ll judge us on one number, monthly
- You can give it a clean ninety-day run
A bad fit
We’ll say no on the call
Not because we can’t take the fee — because you’d regret paying it.
- You need guaranteed results by Friday
- You want “brand awareness” with no sales number attached
- The margin can’t carry any realistic cost per sale
- Nobody on your side can answer enquiries
What it costs
Fixed price,
GST inside.
Never a percentage of your ad spend. The typed price is the price.
Google, Meta, TikTok and search
Performance marketing
A$1,990a month, fixed
- Account opened in your name
- Target cost per sale agreed in writing
- One page report every month
- Month to month, no lock in
What happens after you pay nothing.
The first call costs nothing and ends with a number. If the arithmetic says advertising won’t pay for a business like yours, we say so on the call instead of taking the fee.
- Twenty minutes on the phone, no slides
- A target and a fixed price, both in writing
- Nothing runs until you sign the scope
Before you decide
Asked on the
first call.
The questions owners ask before they hire an agency, answered straight.
No. A fixed A$1,990 a month, GST inside, and it does not move when your budget does. Your ad spend goes from your card to the platform and never through AXIS.
The number comes from your sales system or booking calendar, not the ad platform. One page every month: spent, sold, cost per result, and what changes next. Last month that read A$16,893 spent against A$154,458 sold on our own store.
It depends what a customer is worth to you. On the call we work backwards from your margin to a monthly spend and a target cost per sale. If the arithmetic doesn’t work, we tell you then — and don’t take the fee.
Yes, all of it, in writing. The account is opened in your name and your card pays the platform. On exit you keep the account, its history, its audiences and every file.
No. Month to month, stop at the end of any month. We do ask for a clean ninety-day run before you judge it, because testing needs time to concentrate the spend — but that’s a request, not a contract.
Call or text
Speak to the team
0434 159 894Melbourne, Victoria. Or send the form and the team replies by phone or email, the same business day.
- A target cost per sale, in writing
- A fixed fee, never a cut of your spend
- Month to month, no lock in