Baseline and batch one
Find the floor before promising a ceiling.
- Tracking proven against real orders
- First batch of hooks live
- True CAC measured, not guessed
Industry · B2C
Attention is cheap.Customers aren’t.
Views don’t pay rent. We make creative in batches, test it like media, and judge every hook on one number: cost per sale. It’s the boring version of brand marketing — the one that compounds.
Sound familiar?
The consumer-brand
trap, in four acts.
Brands come to us after the exciting agency. These are the stories they arrive with.
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Viral in March. Invisible since.One lucky spike isn’t a system. A testing pipeline that produces a steady winner every month is — and it’s a lot less glamorous.
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The agency’s big idea: “post more reels.”Volume without measurement is just noise with a production budget. Every piece we ship gets a cost per sale within a fortnight.
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Creative by committee — shipped late, measured never.Six weeks of revisions for an ad that was never tested against anything. We ship batches fast, because the market is the only opinion that counts.
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CAC creeping up while “engagement” looks great.Engagement is applause. If customers are getting dearer every quarter, the creative isn’t working — whatever the likes say.
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Creative is a numbers game. So we do numbers.Bring your current CAC to the call — or your best guess. We’ll tell you what the testing system would do to it, and what it costs to find out.Book the 20 minute call
Made in batches
Nine hooks, not one big idea.
Big ideas are a lottery. Batches are a system: nine angles on the same offer — price-led, problem-led, proof-led — shipped together, so the market can vote with its wallet inside two weeks.
- Hooks written against real objections
- Shot fast, native to each platform
- Every batch has a control to beat
Tested like media
Every hook earns a cost per sale.
Hook A sells at A$9.80 — it scales. Hook B at A$14.20 — it stays in rotation. Hook C at A$31.40 — retired, and we write down why. Next batch starts from what the last one proved.
- Winners scale the same week
- Losers retired before they burn budget
- Learnings written down, not remembered
The first ninety days
What happens,
and when.
The first month buys information. The next two spend it.
The system kicks in
Batch two is built from batch one’s receipts.
- Winning angles get sequels and spend
- Losers documented and dropped
- CAC starts bending down
A repeatable winner
What you actually bought: a machine, not a moment.
- A proven hook formula for your brand
- CAC versus the written target
- Scale, hold or stop — month to month
Save yourself a call
Who this works for —
and who we turn away.
Testing needs enough sales to read. We’ll tell you honestly if you’re not there yet.
A good fit
We’ll likely say yes
Most of these true? The system will find your winner.
- A product people buy without a sales call
- Margin that survives a realistic CAC
- Enough orders monthly for tests to read
- You can approve creative inside a week
A bad fit
We’ll say no on the call
Not forever — just not yet. We’ll say when.
- Pre-launch with zero sales history
- You want virality, not a working CAC
- Every ad needs three stakeholders’ sign-off
- The product’s reviews say fix the product first
What it costs
Fixed price,
GST inside.
Never a percentage of your ad spend. The typed price is the price.
Google, Meta, TikTok and search
Performance marketing
A$1,990a month, fixed
- Account opened in your name
- Target cost per sale agreed in writing
- One page report every month
- Month to month, no lock in
One fee. The whole machine.
A$1,990 a month fixed covers the media side of the machine; content batches are A$1,490 a set when you need them made. Both month to month, both GST inside.
- Fixed fee — scaling months are yours to keep
- Ad spend from your card straight to the platforms
- Creative testing built into every month
Before you decide
Asked on the
first call.
The questions owners ask before they hire an agency, answered straight.
Batches are usually cut from founder and customer footage shot to our lists — it outsells studio work on cost per sale, which is the only vote that counts. Shoots can be arranged and are quoted separately, never hidden in the fee.
Where your buyer scrolls — typically Meta and TikTok for discovery, Google to catch the demand the creative generates. The mix is in your scope, and it changes only when the numbers say so.
First sales usually inside the first month; a stable, scalable CAC is a 60–90 day story because testing needs data. Anyone promising a profitable machine in a fortnight is selling you the March spike.
Enough for each hook to get a fair hearing — worked out from your price point on the call. If your margin can’t fund a real test, we’ll say so and suggest what to fix first.
Call or text
Speak to the team
0434 159 894Melbourne, Victoria. Or send the form and the team replies by phone or email, the same business day.
- A target cost per sale, in writing
- A fixed fee, never a cut of your spend
- Month to month, no lock in